High-Impact Executive Coaching
Developing AI-Era Leaders Who Thrive Under Pressure
Serving executives throughout Southern Oregon and nationwide
As the only ICF Master Certified Coach (MCC) in Southern Oregon—and one of fewer than 4% globally—Anna Barnhill delivers Fortune 500 coaching methodology to leaders at every scale. Her Leaderwired™ approach helps executives close the gap between insight and action, developing the human capabilities that create competitive advantage in an AI-disrupted world.
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Every Top Performer Has a Coach. Why Don't You?
Elite athletes don't question whether they need a coach—they compete for the best ones. Olympic swimmers, NFL quarterbacks, professional golfers: the higher the stakes, the more essential the coaching relationship becomes.
Tom Brady, widely considered the greatest quarterback in NFL history with seven Super Bowl championships, worked with coaches throughout his entire career—including a throwing coach he continued seeing into his 40s, long after he'd proven himself the best in the world. When asked why, his answer was simple: there's always something to improve, and you can't see your own blind spots.
The same is true at the highest levels of business. Bill Gates famously noted that "everyone needs a coach"—that it doesn't matter whether you're a basketball player, a tennis player, or a CEO. Eric Schmidt, former CEO of Google, initially resisted the idea of coaching, later calling hiring a coach "the best advice I ever got." He observed that "the one thing people are never good at is seeing themselves as others see them. A coach really helps."
Yet somehow, for most leaders, coaching still feels optional—something to consider when things aren't going well, rather than a strategic advantage to pursue when they are.
This makes no sense.
Leadership is a team sport. The decisions you make ripple across your organization. The conversations you have—or avoid—shape your culture. The presence you bring into a room determines whether people follow with commitment or compliance. These aren't skills you were born with. They're capabilities that can be developed, refined, and optimized—with the right coach in your corner.
The Shift: From Remedial to Strategic
Executive coaching was once seen as remedial—something organizations prescribed for leaders who were struggling. That perception has completely reversed.
Today, coaching is a strategic advantage embraced by forward-thinking leaders who understand that peak performance requires ongoing development:
- 60% of growth-stage CEOs work with coaches to accelerate their impact
- 500%+ ROI is typical for executive coaching investments
- 96% of executives who work with coaches would repeat the experience
- Organizations with strong coaching cultures consistently outperform their peers in revenue growth
The most successful leaders don't wait until they're struggling. They invest in coaching precisely because they're performing well—and they want to perform even better.
The Question Isn't Whether You Can Afford It
Top athletes don't ask whether they can afford a coach. They know the cost of not having one: slower improvement, blind spots that go unaddressed, potential that goes unrealized.
The same is true for leadership.
The question isn't whether you can afford executive coaching. It's whether you can afford to navigate increasing complexity, higher stakes, and accelerating change without the strategic support that every other top performer relies on.
The Leaderwired™ Approach to Executive Coaching
Leaderwired™ is the methodology behind every AdvantEdge coaching engagement—and the framework for Anna Barnhill's forthcoming book, Leaderwired™: The AI-Era Leadership Playbook for Transforming How You Think, Decide, and Lead.
The approach develops three integrated capabilities: the mindsets to see clearly under pressure, the skillsets to act decisively with incomplete information, and the systems to scale what works across your organization.
The Foundation: Strategic Discomfort™
At the heart of Leaderwired™ coaching is a principle most development programs avoid: Strategic Discomfort™.
Breakthrough leadership requires intentional tension—the willingness to confront difficult truths, make uncomfortable decisions, and have the conversations others avoid. This isn't discomfort for its own sake. It's the catalyst that converts insight into action.
Research shows that leaders who master productive discomfort deliver 47% higher returns to shareholders. Why? Because they make the difficult decisions others defer. They address performance issues others tolerate. They drive the changes others merely discuss.
While others promise painless transformation, we deliver breakthrough results by developing your capacity to lead through discomfort—not around it.
Transform Your Leadership Impact
Executive coaching clients consistently achieve measurable results in three critical areas:
Leadership Effectiveness
Convert pressure into decisive action and strategic clarity. Develop the presence and judgment to lead through complexity rather than being overwhelmed by it. Leaders who master this transformation drive 60% higher business growth rates and 40% higher profitability than their peers.
Team Performance
Transform how you communicate, align, and mobilize your team. Build the trust and accountability that turns talented individuals into a high-performing unit. Companies with leaders who excel here report 147% higher earnings per share through improved engagement.
Innovation & Change Leadership
Develop the ability to lead through ambiguity and drive meaningful change—even when the path isn't clear and resistance is high. 72% of coached executives demonstrate measurably improved abilities to lead innovation and navigate complex transformation.
Who Executive Coaching Serves
Our executive coaching clients are typically:
- Senior leaders navigating increased complexity, visibility, or scope
- High-performers who excel technically but need to sharpen influence, presence, EQ or strategic leadership
- Executives in transition—new role, new organization, or expanded responsibilities
- Leaders who've hit a ceiling they can't think their way past
- Executives who want a strategic thought partner, not a cheerleader—and who are ready for honest feedback and real accountability
We work with executives in-person throughout Southern Oregon and virtually with leaders nationwide. Our clients include leaders at Google, PayPal, Cigna, Verizon, and the Federal Reserve.
The AdvantEdge Leadership Difference
- Guaranteed Behavior Change: Our proven process is based on decades of research and experience helping leaders get better. Without question, anyone who follows our process will improve.
- Expert Guidance: Our program is anchored in rigorous research, ensuring that every aspect of your development is evidence-based and empirically validated. By leveraging our AdvantEdge Leadership proprietary Frameworks we provide a holistic approach that bridges individual coaching processes with organizational vision and objectives, ensuring alignment and maximizing impact.
- Customized Solutions: We understand that every leader is unique. That's why we tailor our program to address your specific challenges, goals, and aspirations, ensuring maximum impact and value for you and your organization.
- Stakeholder Involvement: Research on behavior change shows that leaders who engage in an ongoing dialogue with their key stakeholders will show dramatic improvement.
- Peace of Mind That Change is Taking Place: We conduct quantitative mini-surveys with your stakeholders to assess progress, and help you use the results to ensure measurable and continued improvement.
- Continuous Support: Our commitment to your development doesn't end with the program. We offer ongoing support and resources to help you sustain your growth momentum and continue evolving as a leader.
Ready to Transform Your Leadership Impact?
Contact us today to schedule a confidential consultation about your leadership challenges and how our executive coaching program can help you convert pressure into breakthrough performance.
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Clients Success Stories
"Anna has a unique ability to partner, challenge and provoke deep introspection that open you up to a powerful reframing of your perceptions...I am a better leader in all aspects of life thanks to this coaching partnership. I’m excited to keep collecting the examples of how Anna’s coaching has helped me influence positive outcomes for myself, my family, my organization, and all of those around me!" — VP, Customer Experience & Technology
"For anyone seeking to elevate their leadership skills and break their own self-imposed ceilings, I highly recommend Anna. Her coaching is an investment that yields returns far beyond the professional space. Anna is not just a coach; she's a positive force and partner in achieving sustainable, long-term growth and development." - SVP, Marketing and Digital Production
Ready to Lead Through Discomfort?
Don't let leadership challenges limit your potential. As Southern Oregon's only ICF Master Certified Coach—with the methodology and track record to back it up—Anna Barnhill provides the expertise, accountability, and strategic partnership that drives measurable transformation.