Why Partner with Us
AdvantEdge Leadership helps executives close the gap between knowing what to do and actually doing it. Based in Medford and serving clients nationwide, founder Anna Barnhill—author of the forthcoming Leaderwired™—is the only ICF Master Certified Coach in the region, and one of fewer than 4% globally.
The Leadership Challenge
Growth reveals leadership gaps. Every organization hits the point where the skills that got you here won't get you there—where technical expertise isn't enough, where decisions carry higher stakes, and where your culture either becomes a competitive advantage or a silent liability.
This is true whether you're running a Fortune 500 division or a 50-person company poised to scale. The only question is whether you have the right support to navigate it.
What We Deliver
For Executive Leaders: The mindsets, skillsets, and systems to lead confidently through complexity—whether you're navigating succession, scaling operations, or transforming culture.
For Leadership Teams: Alignment, accountability, and the ability to have the direct conversations that drive performance instead of the careful ones that preserve comfort.
For Organizations: Measurable transformation—not theoretical frameworks. Our clients consistently report 500%+ coaching ROI, significant improvements in leadership effectiveness, and measurable increases in employee engagement.
For Executives Anywhere: We work with leaders in-person throughout Southern Oregon and virtually with executives across the country—same methodology, same accountability, same results.
Our Commitment: We succeed when you succeed. Not before. Your advancement is our metric. Your impact is our return.
The AdvantEdge Difference
Strategic Partnership, Not Vendor Relationship
We don't parachute in with a pre-packaged program and disappear. We become a strategic thought partner—learning your business, understanding your culture, and adapting our approach as your challenges evolve. Our clients don't hire us for a project. They partner with us for transformation.
Enterprise-Ready Methodology
This is executive development with business rigor—not life coaching. Our methodology integrates organizational psychology, Lean Six Sigma discipline, and evidence-based behavioral science (CBT, ACT, MBSR). We work with individuals, leadership teams, and entire organizations—whichever level drives the transformation you need.
Built for the AI Era
Technology is reshaping every industry. Leaders who thrive aren't those who fear disruption—they're those who develop the human capabilities AI can't replicate: adaptive decision-making, emotional intelligence, strategic courage. Anna's Leaderwired™ framework, developed through her work with Fortune 500 executives and refined through her LinkedIn series and forthcoming book, equips leaders with exactly these capabilities. This isn't theoretical—it's the same methodology driving transformation at major enterprises and ambitious regional companies alike.
Accountability That Matches the Stakes
We use Marshall Goldsmith's Stakeholder Centered Coaching—a systematic process that involves your key stakeholders, measures progress quantitatively, and guarantees behavior change. If you follow the process, you will improve. That's not marketing. That's methodology.
Our exceptional team of executive coaches brings diverse industry experience, advanced certifications and proven expertise to every engagement – meet the transformation catalysts who will guide your leadership journey:
Executive Performance Strategist & Author of Leaderwired
Anna Barnhill (she/her) is a highly regarded Organizational Effectiveness Expert, renowned for her transformational leadership development strategies that empower individuals and organizations to lead with intention and impact. A Master Certified Coach (MCC) with the International Coach Federation, Anna ranks in the top 4% of certified coaches worldwide and the top 1% of MCC coaches under age 40—elite credentials that reflect her exceptional ability to drive remarkable results.
After 15 years as a strategic partner to senior leaders at organizations including Google, PayPal, Cigna, Verizon, and the Federal Reserve, Anna now serves executives nationwide from her Medford, Oregon base. Her forthcoming book, Leaderwired: The AI-Era Leadership Playbook for Transforming How You Think, Decide, and Lead, distills the methodology she's used to help hundreds of executives navigate complexity, build high-performing teams and lead through disruption.
With a robust educational background, that includes Lean Six Sigma Black Belt, MSc in Industrial and Organizational Psychology from California Southern University and specialized training from Stanford Graduate School of Business, Anna is exceptionally qualified to guide senior leaders through complex challenges. Her role as an IOC Fellow at the McLean/Harvard Medical School further enhances her expertise, ensuring she remains at the cutting edge of the latest research. This unique blend of qualifications and experiences makes Anna an invaluable asset to any executive team seeking strategic guidance and innovative solutions.
Her evidence-based methodologies integrate advanced behavioral frameworks (CBT, ACT, MBSR) with organizational psychology principles to create sustainable transformation with measurable business impact.
What distinguishes Anna's work is her three-level framework:
- Self Leadership: The inner game—managing your own reactions, decisions, and presence under pressure
- Team Excellence: The room dynamics—turning a group of talented individuals into a team that performs as one
- Cultural Transformation: The system—reshaping how your organization operates, communicates, and retains talent
As a Fellow at McLean/Harvard Medical School, learning facilitator for MIT's Leadership and Innovation program, Forbes contributor, and member of the Harvard Business Review Advisory Council, Anna brings thought leadership that shapes how organizations approach executive development. Her insights reach leaders globally through her writing and speaking—while her coaching delivers transformation one leader, one team, one organization at a time.
Discover what AdvantEdge Leadership can do for your organization.
View Coaching Packages Schedule a Strategy Call- Learning Facilitator, MIT Professional Education
- ICF MCC (Master Certified Coach)
- IOC Fellow, McLean/Harvard Medical School
- Organizational Analysis, Stanford Graduate School of Business
- MSc in Industrial and Organizational Psychology, California Southern University
- Official Member of Forbes Coaches Council
- IOC Fellow, McLean/Harvard Medical School
- Official Member, HBR Advisory Council
- Member, Society of Industrial and Organizational Psychology
- Marshal Goldsmith Executive Coach (SCC)
- Lean Six Sigma Black Belt, Fisher College of Business
- MA in Developmental Psychology and Education, Mariupol State University
- Extensive training in CBT (Cognitive Behavioral Therapy), ACT (Acceptance Commitment Therapy), MBSR ( Mindfulness-Based Stress Reduction), Gottman Method applied in organizational settings
Business Transformation & Operational Excellence Strategist, P&L Magician
Justin Barnhill (he/him) is a seasoned executive coach and strategic leader who transforms organizational challenges into breakthrough performance through strategic leadership and operational excellence. With extensive experience as a CEO and COO for private equity-backed companies, Justin has repeatedly turned struggling businesses into high-performing organizations by driving innovation, maximizing efficiency, and leading transformational change with a proven playbook that delivers exceptional financial results.
Justin's career highlights include a dramatic turnaround at Gopher Resource, where he reversed a $50M annual loss into a $40M EDITBA in under a year. His strategic interventions at Leggett & Platt resulted in a reduction of downtime and a near 300% increase in productivity, yielding an additional $5M in EBITDA. As an Executive Vice President at Ocean Alexander, he spearheaded operations and strategy, propelling the company to $54M in revenue in just three years.
Currently serving as the Managing Director at Amentum, Justin has transformed the commercial business development approach, leading a 300% increase in private sector revenue while expanding the sales pipeline by 1000% to nearly $10B. His expertise in closing complex deals and forming win-win agreements creates sustainable value for both clients and stakeholders.
His profound expertise in P&L management, financial discipline, and budget adherence is complemented by his certifications as a Lean Six Sigma Master Black Belt and his advanced degrees in Executive Leadership from Cornell University, MBA from Canterbury University, along with specialized training from Harvard and Wharton.
Justin's approach to executive coaching is deeply informed by his extensive operational experience and his proven track record in business development, customer relationship management and change management.
His coaching methodology integrates three critical elements that drive organizational excellence:
- Strategic clarity that converts complex challenges into actionable innovation
- Operational discipline that maximizes efficiency and financial performance
- Leadership agility that accelerates organizational transformation
Executives who partner with Justin gain more than a coach—they secure a strategic thinking partner who brings a unique combination of P&L responsibility, multi-industry expertise, and private equity discipline to help them navigate high-pressure situations and deliver transformational results.
Peak Performance & Resilience Expert
Kathy Maichel (she/her) is a certified performance coach, leveraging her extensive experience in the performing arts and psychological principles to enhance leadership performance and well-being of her clients. With over 1200 hours of coaching experience, Kathy is accredited as a Professional Certified Coach (PCC) by the International Coaching Federation (ICF).
Drawing from her career as a professional opera performer across the United States, Kathy developed exceptional insight into performance anxiety management and optimal functioning under pressure. She elevated this practical experience with academic rigor, earning a Master's degree in Psychology of Music from The University of Sheffield, UK. This distinctive blend of performance mastery and psychological science allows Kathy to develop innovative approaches that enhance leadership effectiveness in high-stakes environments.
Kathy's impact spans diverse sectors and continents, driving transformation for executives at multinational corporations including Fox Ordering and Ecopetrol, as well as leaders in international NGOs, performing arts organizations, and educational institutions globally. As a coach consultant for the mental health app HOY, she revolutionized their product development, creating over 180 evidence-based activities that enhance mental resilience and performance efficiency for professionals across Colombia.
Her systematic approach to transformation extends to her work on community-led sustainable change initiatives throughout Latin America and Africa, where she designed scalable training programs that build psychological flexibility and performance capacity in diverse cultural contexts.
Kathy's coaching methodology centers on three transformative capabilities:
- Converting performance anxiety into focused energy that drives innovation
- Building psychological flexibility that improves decision-making efficiency
- Developing strategic empathy that accelerates organizational transformation
Clients consistently report that Kathy's unique approach helps them make difficult decisions with greater clarity, lead their teams more effectively through change, and achieve breakthrough performance that delivers measurable business impact.
Whether you're scaling a regional enterprise or leading a Fortune 500 division, AdvantEdge Leadership delivers the expertise, methodology and accountability that drives measurable results.
Let's discuss what transformation looks like for your organization.